Many of our clients have experienced sales growth of 50%+, 250%+, even 1,000%+, with many projects' ROI being achieved in a few months, where success has been directly attributable to time we've spent improving content and user experience, management & refinement of their marketing on and offline. We have considerable knowledge of all forms of media and can provide cohesive and well-budgeted marketing plans.
The marketing landscape has changed and will only ever continue to change, so whilst it's vital that businesses explore and embrace the new, it is important to consider how traditional media is evolving, not forgetting the very basics of marketing: reach and frequency. Sticking to what you know may seem safe, but you will find your campaigns becoming less effective and more costly! It is important, therefore, to consider too that brand awareness has become just as important as 'activation', requiring a varied marketing strategy that doesn't just involve AdWords and Facebook, but taking in affiliate, combined out-of-home (OOH) and social media as key areas of growth and investment. Talk to us about your goals and we can work with you on the strategy, the execution or guidance.
Is your business unsure of the best direction to take with online marketing, due to the confusing choice of media & platforms available? If so, we can not only help you see through the mire, big talk and often broken promises, to concentrate on a condensed and practical set of steps, but guide you through and support you if you get lost. We can also take the task off your hands and work with you, within your budgets and help you to achieve your target.
We are Google Ads Certified and can manage your online marketing. One of the most effective ways to create interest and exposure for your brand is to use a Pay per Click (PPC) service such as Google’s Ads, Facebook or Pinterest Ads. This is a sure-fire method of attracting new visitors to the website quickly.
Search Engine Optimisation
Are you getting plenty of visitors to your website but they are not converting? This is where search engine optimisation (SEO) and conversion rate optimisation (CRO) helps. They are a journey rather than a destination, so there will be the need for continuous analysis and periodic improvements to code, content, graphics etc, to help keep the website tuned into both search engines and the customer experience.
Professional, targeted and above all, legally compliant email marketing campaigns are a powerful and effective way to communicate a business or product focused message to your customers and contacts. We design email newsletters to reflect your brand identity and complement the website design and also allow you to manage your own campaigns, mailing lists and view extensive reports on campaigns sent.
Extend your marketing channels. We advise and manage social media channels helping you with your online presence, improved customer interaction and increased brand awareness. We also manage Facebook & Pinterest Advertising.
Branding & Graphics
Extend your marketing with printed sales & marketing material. We can help you with a new or existing brand identity, design for advertising, stationery, brochures & presentation folders, direct mail, packaging, promotional and exhibition display material as well as manage the print.
“We highly recommend Skylight Media. They have a great, friendly team that will go the extra mile and take your online business further.”